Creative Cultural Tourism as a New Model for Cultural Tourism

Chapter 88 Creative Tourism and Cultural Heritage : A New Perspective

This chapter analyses how cultural heritage destinations should evolve to keep pace with changes in the demand for cultural tourism. The empirical evidence shows that the most important heritage destinations suffer from a misalignment of their value propositions with respect to the new needs of cultural tourists. These types of gaps can be filled only by understanding the features and evolution...

Cultural tourism: challenges and strategies

Ethnic Tourism and Cultural Representation

The representation of minority culture is central to ethnic tourism development. However, only limited attention has been paid to cultural representation in ethnic attractions. This research examines representations of multiple ethnic cultures in the Yunnan Ethnic Folk Villages, China. The perspectives from four key groups of stakeholders— governments, park managers, employees and tourists—are ...

Experience Modularization for New Value of Evanescent Cultural Communities: Developing Creative Tourism Services in Bangkok

Creative tourism is an ongoing development in many countries as an attempt to moving away from serial reproduction of culture and reviving the culture. Despite, in the destinations with diverse and potential cultural resources, creating new tourism services can be vague. This paper presents how tourism experiences are modularized and consolidated in order to form new creative tourism service of...

Intelligent Interactive Information Presentation for Cultural Tourism

Cultural heritage appreciation is a privileged area of application for innovative, natural– language centred applications. In this paper we discuss some of the opportunities and challenges with a specific view of intelligent information presentation, that takes into account the user characteristics and behaviour and the context of the interaction. We make reference to the new PEACH project, aim...